A little about me

Me as a baby
Growing up, I was obsessed with hair. So much so, that I told my parents I would become a hairstylist and get famous so I could have my own line one day. They weren’t so crazy about that idea, so I eventually went to business school, funneling my creative skills towards side hustles, and wasting credits on art classes.

Getting to now
The early days of my career were focused on consumer-facing digital innovations at Sony Pictures Home Entertainment. After learning that many media executives had successfully pivoted to working in beauty, I took that as my sign to follow my earliest passion in life.

Building Beauty

I’ve had the pleasure of building and evolving brands primarily at the intersection of beauty and wellness.

Today, my work has helped numerous brands successfully launch and grow online and at major retailers such as Sephora, Ulta, Target, and secure investment funding.

If you’d like to see some of the brands I’ve worked on, check them out here.

Reach me at:
jaywon@butterbrands.llc

Bring me in for:

Skills
UI/UX Design, Packaging Design, Adobe Suite (Illustrator, Photoshop, InDesign), Project Management, UGC, Partnerships, Photography, Social Media Marketing