Unwash

Unwash is a brand that was created to challenge the conventional wisdom of shampoo, condition, and repeat. The original product line was designed to give you that perfect ‘second day hair’. My role focused on new product development, marketing and creative for Unwash at Ulta and on social media. Pulling in insights from long-term trends, especially the scalp and microbiome, we scaled the brand at Ulta with a range of new products designed to focus on consumer’s hair health. I led the direction and production of new brand creative for in-store display, eCommerce, social media and related launch and seasonal marketing campaigns.

The brand grew 200% YoY through independent distribution domestic and international, launching onto Amazon Vendor Central, and Shopify DTC launch.