YSE Beauty

I was brought on by Molly Sims and the YSE Beauty team prior to their initial launch to develop backup brand names to ‘YSE’ due to trademark concerns.

Following the successful trademarking of the name, the team kept me onboard to develop the brand’s messaging framework and build out the brand’s verbal identity.

I rebuilt the brand’s messaging framework to elevate and clarify the brand’s strategy and positioning, the foundational information for content & marketing messaging. I fleshed out all of the details of the brand’s verbal identity, ensuring the internal team had detailed direction and guidelines for translating Molly’s energy into a brand bursting with genuine personality.